Ya I was skeptical even about that social media of his as I don't even like the guy and it isn't for everybody. A friend told me about that one which is radio when it flash crashed as rumors were going around of a BK on the burner. Fortunately I did get involved right after it bottomed but didn't get the bottom myself but fairly close. I think it went down to around a dime or even below which doesn't even show up on a condensed chart. Now it's poised to break the barriers again and who knows it's limitations at this point. When it got pulled down hard it was really an accumulation taking place. Now it's a runner with new money coming in all the time. That was one I set and forgot as I expected to lose it all but did it anyway as I was following an old rule of look which way the crowd is moving and go the other way.
That being said at it's infancy we have much much more going on and are interactive and also understandable at the world wide level as you can't change the language with radio like you can translate a page on the web.
GRDO is changing the course of social media as the interactive end of it makes you feel like you are really a part of the big picture at a "personal" level where your participation matters and those who become a part (friends and family) to help one succeed which is also "cause marketing" where emotions are a huge factor.
Although girl scout cookies are good, they are still a rip off and the nuts the boy scouts sell are way over priced yet we buy them anyway as you "feel" that you are supporting the scout and their "cause".
I have said this before related to cause marketing like in the past where tv ads like shake and bake, "it's shake and bake, and I helped" or Betty Crocker with the big ole hug saying "thanks Mom". As you can see, they were not selling pork chops and cake, they were selling "emotion". We have that here now and at a grand scale as people are asking their friends and family to support their cause and vote for "them" not a video. Cause marketing at it's finest.
I know how one must feel when looking at social media for the first time as an investment as I felt the same way myself. What I found was the explosion that takes place in it's wake of a social media blitz when cause and emotion are added into the equation.
This dog hunts, and when she goes out for a run, she may never come back. It's the right place at the right time and here we are. I would say best of luck folks but seriously, luck has nothing to do with it. We have a winner here and a winning management team who know.
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