Looks like today is nothing but SELLS so far, 13,120 of them . I said it before, this stock is on " Pause " as time goes on there will be a lot of profit taking. At this time RYU is overpriced. When it gets down to reality and/if the apparel is available 2/2012 and they get some sales #'s going it might rise again , might not.. Time will tell.
Henry: Good question. Some of the people who own it don't want to take a loss (average trade price is much higher than current market price) and others are drinking the cool-aid. When they realize it's just smoke and mirrors; many will dump their shares. It may happen if they run into SEC trouble, when they run out of money or if they start to see the company will never generate a profit.