Respect Your Universe Inc (RYU)

[mlobbel]

Henry: Good question. Some of the people who own it don't want to take a loss (average trade price is much higher than current market price) and others are drinking the cool-aid. When they realize it's just smoke and mirrors; many will dump their shares. It may happen if they run into SEC trouble, when they run out of money or if they start to see the company will never generate a profit.