Are you saying it is not ready to launch? Or do you mean launch when the manufacturer has completed making units for distribution?
Some people may assume by them doing this "unveiling" of a PRE-PRODUCTION unit, what is shown on Tuesday is what a manufacturer will be making. Is that a bad assumption?
Is the next step to pick a manufacturer and start producing units?
How long do you think that will take? Be able to buy these for Christmas presents this year?
Personally, I would be very surprised if these water heaters are available in 6 months.