I think Intel Sells total platform solutions where as AMD sells a chip. Not really apples to apples..maybe in the whitebox market. The place where Intel really competes apples to apples with AMD is flash and they are Intel is winning there and again changing the game to platform solutions.
Intel does ref board designs, chipset supply, help with software solutions, compilers, box specs, integrated chip designs, marketing help, always has supply...ect ect.
AMD - here is my chip work with one of our partners to figure out the rest