Those are really good ideas. I like those ideas because I along with some of my buddies are in a fantasy football league, and yes it is true that word of mouth can definitely multiply exponentially. We usually use NFL.com, but I think we can give yippy a try for our fantasy football.
I will say this though, I think Yippy will need to bring in some income soon....as in some revenues from ads........otherwise, what the heck is the purpose? If PPS is ran off news only, and not based on hard numbers like revenues/income, then ????
Just my honest humble opinion.