Google is currently testing the concept of running bricks and mortar shops dedicated to the group’s products.
The Chrome Zone space opened its doors at 9am on Friday the 30th of September in the PC World shop on the Tottenham Court Road high street in London, in the United Kingdom.
With 27 m² to work with and managed by two staff, this area has the role of pushing Chromebooks – portable computers which use Chrome OS developed by Google, along with some accessories like headsets.
Another space like this will also open on Friday the 7th of October in the Lakeside shopping centre, in Essex – still in the United Kingdom.
For Google, the aim is to see whether the physical shops pushing their products will be able to have a significant impact on their sales, with the idea being that users can test the products before deciding if they want to buy.
If the test proves a success, Google could then look at opening numerous shops next year in large cities around the world. These shops would offer products running Chrome OS (laptop computers), in addition to Android (tactile tablets and Smartphones).