First of all you use the word promotion they used awareness program. That means you advertise your company. Advertising cost money. Do you know a way to do it without paying for it? Fact is they issued no shares to those assisting in awareness they paid cash.
The better question since they are fully reporting would be. Is there any proof insiders are selling shares? From my knowledge a form 4 must be filed if anyone inside sold shares. The next 10K can provide proof when compared to the previous as well.