The key to growth will be the easy availability of the socks to customers in some type of national store(s). They could also adopt some type of slogan that sings the praises of the socks, and then have a site devoted to some type of sock giveaway. There are several sites that are devoted to free stuff and freebies that would advertise the giveaway for free.
A budget of $1000 to $2000 could also be used to advertise the free sock giveaway on Facebook.
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