True, it would be some challenges to penetrate the market. Having said that, this is similar to Dysan when it comes out to compete with several others, thumb drive when we had cd, and dvd in the market already, or a pricey flat screen TV when a CRT TV is much cheaper.
If Wanderport could come out with a unit that 30 percent more efficient, may be Titan, Bosch, Rinnai may want to have their hands on this technology. There are several ways that Wanderport could penetrate the market. Plus, nobody talks about taking over the market, just to get some market share from this multi billions dollars industry would be a good start.