Issuing more shares only serves to dilute their current holdings by that amount. That's running in place.
They can get a far bigger bank for their buck by a share buyback......using company funds.
Let me present a scenario again, for you.
Current pps = .025
Cost of a 20 million share buyback...in the neighborhood of $500-$600K.
What happens to the pps?
1)Above buying pressure volume alone must increase it.
2)Forward pps momentum created, as opposed to current stagnant situation
3)Reduction in O/S to about 160 million.....markets like O/S reduction as opposed to the prior dilution here, which everyone believes has contributed to a lower pps. Reduction will have the reverse effect.
Shareholders.....particularly the largest ones, i.e. Cal and Brian....win.