Traders may move the stock up and down in a tiny range, some making money and some losing. Have a blast doing it.
But DKAM is never breaking out until they show some quarter over quarter positive sales performance, a lessening of losses, better financing arrangements, that they can afford to support the brand with some advertising at least SOMEWHERE, and dilution comes to an end.
After the last R/S and PK's statements in a PR about being aware of shareholder concerns over dilution and its impact on shareholder value, the action he took was to dilute the stock at a record pace, faster than he ever did it before. That was probably because he had to pay for the increased expenses resulting from selling more product, and to pay lawyers to follow up on all the lawsuits.
Having been a "long" since 2009 and waiting for the Rheingold roll-out to "bust-things-wide-open", the bright lights came on well after a year-and-a-half of reading negative tales of past performance and how it is being repeated.
It is ... again.
The most important thing PK can do to increase sales and prospective shareholder interest, which will push the stock much higher, is retail advertising. Product sales would go up even if the marginal profit was less than the cost of the advertising. Awareness would vastly increase. The stock would move up. Not fractions of a penny, but in chunks of pennies. Big chunks on the opening day of the campaign.
But it's not happening. They can't even afford to give out "tin signs" in retail locations.
So until I see PK's actions change for the better, the very best indicators we have are to look at how he behaves and the quarterly financial's.
So there's really nothing you can say to fool anyone who has been around for a while, and fooled before.
Traders may make money in DKAM, but no "long" is sitting on unrealized profits.
Buying more and averaging down turned into digging a "money pit".
So I am negative on DKAM until PK gives me a reason to be positive.
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