At least using 'proceeds' to build a business that is verifiable, touchable and seen (although sales numbers not that great yet, I'll give you that) but continue to progress and enter relationship with much larger distributors/retailers in USA and abroad.
As a speculative investor, it's laid right out there for people to make their decisions and bets/investments. From being pretty transparent and open (blog,etc.) (maybe too much at times imo) it is what it is.
Things can change overnight. It won't be luck, it'll be from all the hard work and determination. Because to date, the company hasn't gotten many breaks - but remains steadfast imo.