Maybe they should release pictures of a new battery or cheaper flashlight. Maybe then they could sell to Wal-Mart, Target, Sears, etc. One contract with Wal-Mart alone would be worth more than 10 military contracts.
There's over 3000 Wal-Marts, so if each store sold 50 at $39, that would be $5.9 mil.
If the military bought 10,000 at $289, that would only be 2.9 mil.