Thanks for your opinion, consider this though...
J-Lo is an "A" list celebrity. She writes her own ticket.
If she didn't want to hold the can in the video, she wouldn't.
Holding the can is one thing.....But showing it off like she did, as if it was a "commercial" or something, tells me this isn't just some passing product placement.
You may be right of course, and I could be making more of it than is reality.
Even if there is no benefit to her, which is unlikely, imo....it is "her" holding the can...and that's significant. imo.
Who knows how it will translate to "sales," because none of us have a crystal ball...but it sure can't hurt sales.
If it sells product, creates recognition, and turns the corner for BBDA, it will have been worth it.
2011 is going to be better than 2010, imo.
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