Replies to post #112135 on Bebida Beverage Company (BBDA)

[pocket.change]

the fact of the matter is... people buy items like clothing, toys, shoes, etc online for the sake of convenience, cause they are sometimes cheaper and because they can wait for them to ship and don't have to seek them out at retail locations.

very few people buy food or drink online esp. since weber's online prices are ridiculously high and shipping costs are outrageous! also cause when i want a drink i want it now, i don't want to have to wait a week for it to ship... hence the reason for convenience stores! also, if i've never tried koma unwind cause they don't sell them in convenience stores i'm probably not gonna buy it online if i don't know what it taste like esp since i have a better chance of finding DRANK, the original relaxation beverage in stores!

sorry, but you're wrong. IMO.

[Stocker5000]

Unfortunately, things like DRINKS, sell infinitely better when you can walk into a 7-11 and pick it up.

Number of drinks I buy a month at a gas station: 5-6
Number of drinks I've bought in my lifetime online: 1 (Was a free addon to a thinkgeek order and tasted like crap).

I bet more drinks are sold from the 7-11 outside my old office building in Boston (Downtown Crossing)than thistmonger sells across all categories in a year. If someone wants a drink, they don't want to wait days to get it. It's a major impulse buy category.

[kidnova]

No, I'm not. I do a lot of online shopping actually, and I'm not arguing that online sales are not going to continue to grow over time. However, certain products, such as drinks, are going to continue to be driven by brick and mortar retail sales. Why? Because if people are thirsty they want that drink now. You will have a few die hards that will order it online by the case, but the majority of energy/"relaxation" drink purchases are one at a time, not by the case. Believe what you will, but if BBDA doesn't get their products on the shelves then they will fail. Something that the CEO seems to be good at.