Bebida Beverage Company (BBDA)

[kidnova]

No, I'm not. I do a lot of online shopping actually, and I'm not arguing that online sales are not going to continue to grow over time. However, certain products, such as drinks, are going to continue to be driven by brick and mortar retail sales. Why? Because if people are thirsty they want that drink now. You will have a few die hards that will order it online by the case, but the majority of energy/"relaxation" drink purchases are one at a time, not by the case. Believe what you will, but if BBDA doesn't get their products on the shelves then they will fail. Something that the CEO seems to be good at.