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sodrock

04/13/11 12:55 PM

#118161 RE: IB2011 #118160

IM2011, MNTA.... I do not know the cost to get the data; it may be a entirely separate package with IMS for "non-retail" data.. also sometimes referred to as DDD.. but DDD is also Department of Defense Data. Confusing I know; Pharma sales ops is confusing.

To see Hospital sales you need "non-retail" IMS data; which is basically data on exact volume purchases made by hospitals that IMS receives from the institutions GPO or wholesaler.

These numbers are very encouraging gentlemen...