Alzheimers, I'm no expert either. Prana started going after zinc and copper in the plaques and the link to iron oxidation has only just emerged. That function of APP was only just discovered. I get the feeling they think iron oxidation is the main factor in neuron destruction. They have strong research capabilities in that field with Ashley Bush running the Oxidation lab at the Mental Health Research Institute in Melbourne. http://www.mhri.edu.au/oxidation-biology Colin Masters is there Leading the Neuropathology group http://www.mhri.edu.au/neuropathology Add Rudy Tanzi's lab at Harvard medical school and you have some powerful research capabilities, and about to get stronger. The Mental Health Research Institute will co locate in the new buildings with researchers from the University of Melbourne, Melbourne Health, Austin Health and the Florey Neuroscience Institutes. Over 700 scientists will work side-by-side in state-of-the-art laboratories next to world class clinical facilities. http://www.mhri.edu.au/melbourne-brain-centre