It isn't going to happen this year..that's for sure. They needed to have the tea out and about already and it isn't so the amount of tea to be sold won't be anything as there is no demand for it right now.
Nobody knows about the tea(other than shareholders) so it's going to take a LONG time for this to happen. Drinks are a dime a dozen even if they are good. Too many choices in the coolers at convenience stores and especially grocery stores for someone to see LJ's tea.
LJ promoting the tea is great but doesn't do well when it isn't available. Do you think anyone listening to LJ's interview is going to continually look for the tea and ask for it? To me, no. People will forget about it and LJ will need to do another round of "promoting" himself just to get to mention the tea for 10 seconds and tell you it will be "everywhere" yet not know when it will be "everywhere"
Sometimes people need to see the hype for what it is...hype