SPOT ON!! In my opinion, Calvin Ross made a genius move here. Ross and Luciano have one thing in mind... sell shares. They have no intention of ever mass producing any beverage on a monthly basis. Their business plan is to sell shares, and by locking down a large investor's shares, Calvin and Giovanni have assured that those shares will not "get in the way" of their dumping, and those shares alone in one big dump, will not push this to no bid. It's genius!!
For anyone to say "you wanted an insider with shares and now you have one" is just plain stupid to think it's the same thing. The decision makers... and the ONLY decision makers at HFB are Giovanni Luciano and Calvin Ross. Those are the insiders to watch and they have chosen to never have any common shares. They don't want any common shares because they know they are in the dilution business, and they know all that dilution weakens the value of common shares. The guy they added is someone who bought all his shares based on all of Calvin and Giovanni's BS and blindly threw a lot of money at the stock. Calvin and Giovanni are laughing all the way to the bank on this genius move to now lock down those shares and keep them out of the way of their dilution business.
The US Foodservice deal is one that will sit there and likely won't be used much. To successfully distribute, first you need store shelves to put that product on. A few mom and pops in cow towns here and there won't cut it. Once you actually have shelves, then you need a product that you can produce EVERY SINGLE MONTH AND RESTOCK THOSE SHELVES IMMEDIATELY. Ohhhh and to get any of this accomplished, you need money and lots and lots of it... you know like all the money raised by this company since 2007 which no one can figure out how it was spent because it's now 2011, and the company is still at square one.
The company has had many distribution deals but oddly there are no locations that LJ can point to immediately in his interviews where people can readily pick it up. If you just happen to be driving through one of the Pennsylvania cow towns where Jim Bob's Stop and Shop has 4 bottles of tea, then great!!! Otherwise you are sh*t out of luck. You can have all the distribution deals you want, but if you don't have MONEY, you can't MASS PRODUCE (for the dim witted, mass produce means more than ONE production run PER YEAR), and you can't put beverages on STORE SHELVES.
So to conclude, the latest PR tells us nothing. A new distributor that Hall of Fame Beverages can't produce enough tea for to keep them distributing, and US Foodservice isn't exactly the route real beverage companies take.
Also, they added a large shareholder so they could wisely lock down his shares. I contend they added this shareholder for two reasons.
1. to play him like a fiddle and lock up his shares so they don't get in the way, and 2. they needed someone to PR that could come in and "get rid of" Thomas W. Love III. Don't think that has been forgotten HFB. Thomas W. Love was created along with a fake resume to sell shares. It didn't work and too many caught on and dug too deeply so Thomas W. Love was quickly silenced. He never was quoted in a public PR. He never signed any documents. The company never filed proper forms on him. The only picture we ever saw was some guy (who probably ate every single sweet southern dessert in the building) people "said" was Thomas Love. That is easy just point to a guy and say there he is over there. So, they release a PR that names this new guy who comes in and is just mad, mad, mad and cleans house, and just like magic, they find a way to trick the sheep again.
Doesn't anyone find it odd that Thomas W. Love III, the ONLY MAN IN THE BUILDING (according to the resume in the PR) WHO KNOWS WHAT THE HELL IS GOING ON, is the one person this new "Brad Godfrey" gets rid of? Love just showed up and according to ALL OF THE SHEEP, he was doing great, things were turning around, he was getting things done... but he's THE ONE PERSON THAT THIS NEW BRAD GETS RID OF HMMMM? Am I the only one who finds that odd? If that doesn't raise ONE GIANT RED FLAG, then you are officially a sheep. The one person with a real business resume just got let go by a large shareholder who walked in off the street with zero beverage and food experience? HMMM? I guarantee you that Brad was PR'd as a way to publicly get rid of the made up Love.
**They needed a way to have him gone so everyone would stop digging into the made up PR to sell shares. PERIOD!!! Thomas Love would have been the ONLY PERSON I would have kept. I mean the sheep said he was doing great, and his resume that the company presented to the public in a January PR, was the only one in the building with real experience and proof of getting things done in this industry... so that should tell you all you need to know about "Brad."
THIS COMPANY IS A SCAM!!!
Market Data 
Markets 
AI
