Replies to post #14549 on Intelligent Living Inc. (fka ILIV)

[southern39]

That sounds really good !! Thanks

[Alyssa]

Nice! Thanks for taking the time.

:)

[mrdarcy1]

Awesome! Thanks for doing this. I think this one will be a long term hold for me and looking forward to seeing what FEEL can do this year and beyond. Looking very positive.

[Everlong12]

Good deal...thank you for posting the answers. That is actually more than I expected to hear from them. The main reason I wanted to ask the questions was to: 1) get them thinking in more creative ways and 2) to get on them about the urgency/need to restructure the marketing. Albeit risky, I think some heavy spending is still needed in this area. But some things need to be addressed first.


I do have some concerns on some of their answers (and this isn't necessarily directed towards you river).

For question 1)Since brand awareness is basically the only thing holding this company back, how do you plan on increasing exposure using low cost techniques?

"direct marketing campaigns, internet/email, and working with golf courses we will be able to establish brand awareness for FEEL GOLF"

-I've heard this way too many times in past filings and they haven't seemed to work up until this point. I question whether or not they have the personel, let alone, time to do such things.

"Obtaining a spokesperson - Again, a costly endeavor but one that may be negotiated in a manner that does not cost the company too much."

-Wrong. You can lecture me for days about how reverse taper grips are going to change my golf game, but until I can physically test the grip by hitting golf balls, no way I'm going to drop 150+ to re-grip my clubs. Same goes for the wedge. I think FEEL is too heavily reliant on end distributors to supplement this process (which I will touch up on later). And low cost? Is this bolded statement another way of saying more dilution for no cause? Not trying to scare anyone away for investing in this because its a GREAT long-term play...but that gave me chills down my spine and lets me know that they still don't get it.


For question 2)What are your thoughts on hiring marketing interns to help increase FEEL brand awareness (such as demo booths at high volume driving ranges)?

"We have a number of programs ready to move forward, especially considering the time of year we are in."

-I'll call it as is. This was a total side step and I was afraid it might come across to them as undermining. Definitely confirmed by the answer though. What they fail to see is that interns provide intangible value as 1) they cost nothing and 2) they do the dirty work that you (management) don't have time for. By no means are they running the marketing show but rather covering marketing gaps that personel are needed for.


For question 3)Since Korea alone holds a significant portion of distribution sales, how do you plan on sustaining that market long-term? Do you plan to expand further internationally using Korea as a hub?

"With respect to expanding internationally, I would defer to my answer to your first question above."

-This tells me that they are only interested in securing wholesale contracts, and not helping with inventory turnover. If you search for FEEL wedges online, you will notice some stores/sites have the wedges reduced to around 'breakeven' prices. This indicates that FEEL could POTENTIALLY be burning bridges with distributors. Let's be realistic. Distributor personel can't lecture customers about every club in their store. If they can't sell items, no way are they going to renew the wholesale contracts. You need customers that walk into the store and say, "Where are those FEEL wedges that will change my short game?". You need concrete evidence that your wedges and grips will sell in order to secure wholesale contracts. Don't fluff those sales pitches with non-quantifiable information...which potentially might damper the relationship long-term.

For question 4) What is your ideal target market for golf clubs and golf grips? Which segments are you focusing on based on your suggested retail prices?

"Golf is enjoyed and played by young and old, men and women, this said, I would much rather answer your question directly once we are able to review our sales numbers of the combined companies and can identify trends."

-Another indicator that aren't getting it. I'm not sure if they are hiding this from competitors or not, but these are things that should have been discovered before they became public. And I don't think they have a good grasp of how to reach certain demographics. Their suggested retail prices tell me that they are going after hardcore serious golfers...for which there isn't as big of a market. Surveys, surveys, surveys

For question 5)How do you plan to exploit the market niche for non-conforming grooves? Since major club manufacturers aren?t producing these grooves anymore, will you be using this competitive advantage in a marketing campaign?

"FEEL has a number of initiatives that are already in place as well as some that are still early stage. The company's management would prefer to not make public the overall strategy at this."

-Good, can't wait to see what they have in store. I'm glad that they are hiding information in this area. They need to scream this competitive advantage into every marketing vehicle possible.