Intelligent Living Inc. (fka ILIV)

[riverandfold]

Questions Answered from IR! see below:

From: Andrew Barwicki [mailto:[e-mail]]
Sent: Wednesday, March 09, 2011 1:22 PM
Subject: Re: Questions for Mgmt


Paul

Below in BLUE are the answers to your questions.

Have a Profitable Day!
Andrew J. Barwicki
Investor Relations
Tel: [phone]
http://www.barwicki.com/

Barwicki Investor Relations Inc.
110 Wall Street, 11 FL * New York, NY 10005

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-----Original Message-----
Sent: Tuesday, March 8, 2011 08:44 AM
To: 'Andrew Barwicki'
Subject: Questions for Mgmt

Andrew - I hope you are doing well. I have a list of specific marketing strategy & brand awareness questions from some of the investors that I would like ot see if we could get answered. If something is confidential and can't be addressed, that's fine, just let me know.

1. Since brand awareness is basically the only thing holding this company back, how do you plan on increasing exposure using low cost techniques?

Brand awareness is a very difficult and costly endeavor, this said, we believe through direct marketing campaigns, internet/email, and working with golf courses we will be able to establish brand awareness for FEEL GOLF. We also believe, within the golf world, there are 2 major things that must be done:
1. Obtaining a spokesperson - Again, a costly endeavor but one that may be negotiated in a manner that does not cost the company too much.
2. Media - Obtaining positive write-ups in newspapers and magazines will be a major accomplishment and provide the necessary exposure for FEEL.

2. What are your thoughts on hiring marketing interns to help increase FEEL brand awareness (such as demo booths at high volume driving ranges)?

We have a number of programs ready to move forward, especially considering the time of year we are in.

3. Since Korea alone holds a significant portion of distribution sales, how do you plan on sustaining that market long-term? Do you plan to expand further internationally using Korea as a hub?

I can not comment or verify on 'portion of distribution sales' until numbers (10Q/10K) are issued, at which time then we can get into specific numbers, including percentages.
With respect to expanding internationally, I would defer to my answer to your first question above.

4. What is your ideal target market for golf clubs and golf grips? Which segments are you focusing on based on your suggested retail prices?

Golf is enjoyed and played by young and old, men and women, this said, I would much rather answer your question directly once we are able to review our sales numbers of the combined companies and can identify trends.

5. How do you plan to exploit the market niche for non-conforming grooves? Since major club manufacturers aren?t producing these grooves anymore, will you be using this competitive advantage in a marketing campaign?

FEEL has a number of initiatives that are already in place as well as some that are still early stage. The company's management would prefer to not make public the overall strategy at this.

Thanks in advance.
Regards,
Paul