Yea. The marketers put a new name on something you've been doing for free since you got on the internet...they needed a catchy name to sell server space and make it sound new... it's called BROWSING! Like when we used to text on out pagers years ago.. but now the phone companies have sold that free (well, you paid air time) old concept as NEW and now charge per letter.... Cloud uses search and ID modules that have been around forever...the underlining structure isn't new at all.