I don't agree that it's late in the game, in fact I think ReelTime was too early, and being too early was partially responsible for why it couldn't drive traffic.
There are still relatively few people ordering movies from their PC and watching on their TV. I'd say less than 1% of America if I had to guess.
Considering how loudly MG yelled about how badly BH was doing, and how BH not only had a business to run, but also ran the technical dept, the marketing dept, the upper and lower management, the legal, the books, and all other departments, I'd like to see MG do just one thing like renovate and get working a streaming video system on no money.
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