"...Unless, of course, those net costs materially impair profitability and hence, shareholder value."
Using this conversion (one U.S. dollar = two Barbadian dollars), it costs about 22.50 US dollars for EIGH to ship one "Brand 8000" t-shirt from Barbados to Connecticut.
From a consumers standpoint, that's expensive. From a shippers standpoint, that's a significant cost to incur for shipping an order to the United States.
I cannot see how EIGH would be able to realize a profit by selling shirts online, especially if they are shipping their orders direct from Barbados to another country.
If (and I do mean IF) the store opens, then that store will be the primary revenue engine for 8000 Inc.
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