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marthambles

01/11/11 11:11 AM

#112290 RE: 10nisman #112288

Looks like Sandoz/MNTA may need to turn down production volumes to keep mLov closer to a 50% market share.



Would raising the price be an option to reduce market share?
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dewophile

01/11/11 11:27 AM

#112291 RE: 10nisman #112288

i think the idea is to capture 50% market share by revenue, which at 14% discount to branded would be 55% or so by volume

also bear in mind hosptial and outpt Rx may not track perfectly, and outpt pricing a bit higher than hospital so margins a bit better so if you're going to take a bt more market share somewhere you want to take it in the outpt segment

i think they (mnta/sandoz) knows what they are doing and are wary of sparking a price war