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Re: 10nisman post# 112288

Tuesday, 01/11/2011 11:27:10 AM

Tuesday, January 11, 2011 11:27:10 AM

Post# of 257257
i think the idea is to capture 50% market share by revenue, which at 14% discount to branded would be 55% or so by volume

also bear in mind hosptial and outpt Rx may not track perfectly, and outpt pricing a bit higher than hospital so margins a bit better so if you're going to take a bt more market share somewhere you want to take it in the outpt segment

i think they (mnta/sandoz) knows what they are doing and are wary of sparking a price war

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