Smart kids... please help him out
I believe its in all longs best interests to tell the story "just the facts please Ma'am" manner. Many will come poking around to see what all the fuss is about. The easier it is for them to get to the "ohhhh... that sounds good to me... i'm in" moment... the better.
Yeah, it gets old, repetitive, and seems simplistic, but its kind of like riding a bike. Its hard as hell until suddenly its really fricking easy.
Who pays, and who doesn't (yet) would be an excellent place to start.