His Mom might have been in a death camp, but that's irrelevant. No one is questioning his loyalty or patriotism....certainly not me. But, funerary is all about appearances and gravitas...at least I think so. The "lightning bolts" go back to the Greeks and Romans. Tell that to anyone from the "old countries", and see the response you get.
As much as I liked KISS in my younger days, and Gene Simmons as a money machine and shrewd businessperson, I don't like the idea of those symbols on a casket or urn, and I think their inclusion in EI's product offerings will do more harm than good.
Of course, Clint will probably get some photo ops with the band, and some free tickets....but that won't help the bottom line one iota.
IMO