Replies to post #2011855 on BB's Stock Haven

[Rawnoc]

Dale Jarrett Racing Adventure Teams with Groupon for Talladega Promotion

HICKORY, N.C., March 4, 2011 /PRNewswire via COMTEX/ -- Dale Jarrett Racing
Adventure, Inc. (DJRT), a "Full Throttle" lifetime experience company, today
announced that they have entered into an agreement with Groupon and will be
offering Groupon's 120,000 Alabama subscribers an opportunity to experience the
thrill of navigating the Talladega Superspeedway in a NASCAR style race car at a
deep discount. In September, Dale Jarrett Racing Adventure announced it had been
named the exclusive stock car driving school of the Talladega Superspeedway.

Commenting on the announcement, CEO Tim Shannon said, "We're impressed with
Groupon's effectiveness at bringing exposure and new business to a wide range of
companies throughout America. We're pleased to team with Groupon to create this
special opportunity for Groupon's Birmingham subscribers by offering a one-time
opportunity to experience this heart pounding, adrenalin rush at an incredibly
affordable price. Additionally, Groupon pass holders will be offered an
opportunity to upgrade into more extensive driving packages."

"We'll soon be releasing our annual report confirming that 2010 marked the return
of the company to full net profitability. We view the Groupon campaign as a cost
effective way to boost revenues and profits while expanding our customer base and
building goodwill. It's a win-win situation for us and the Alabama community."

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an
authentic race car on a major racetrack. Our racing "adventurers" enjoy a
life-defining experience. They receive vital training from top racing
instructors, wear real racing suits and safety gear, and pilot a race car that
was once driven by one of the racing greats. Hand signals from the instructor
teach you to race like the pros. We surpasses "follow-the-leader" approaches and
teach guests to race like NASCAR drivers, find the line, draft, and pass for
optimum fun. Our 100% safety record and numerous celebrity endorsements testify
to the excitement and unforgettable thrill of our racing adventure. Dale Jarrett
Racing Adventure's website can be found at http://www.RacingAdventure.com

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking
statements that involve risks and uncertainties. Such forward-looking statements
are within the meaning of that term in Section 27A of the Securities Act of 1933,
as amended and Section 21E of the Securities Exchange Act of 1934, as amended.
Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on
its current expectations and projections about future events, based on the
information currently available to it. The forward-looking statements contained
in this press release may also include statements relating to Dale Jarrett Racing
Adventure's anticipated financial performance, business prospects, new
developments, strategies and similar matters. Dale Jarrett Racing Adventure
disclaims any obligation to update any of its forward-looking statements, except
as may be required by law.

For additional information contact: Tim Shannon 1-888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.

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