Therein lies the problem-- it was already unofficially disclosed and is now being used over and over to promote both the notion of "free" and the length of "free"
Quite vigorously defended and sourced back to JBI...
I look at it quite simply and agree with this definition:
The SEC considers as material all matters about which an average, prudent investor ought reasonably to be informed before deciding whether to buy, sell, or hold a registered security.
10 Years of Free Plastic speaks directly to cost and bolsters the notion of "projected PE" promulgated over and over again...
Ought they be notified? Perhaps not.
Have they been notified and does it influence a decision? Any reasonable person would answer yes.
Bonus to JBI is that by not filing a "positive event" 8K, they do not have to file a "negative event" 8K if for some reason free and/or 10 years is no longer just that :-(
Perhaps a better term to try to define given the facebook circumstances is: "abundance of caution"
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