You question went unanswered for more than a week... perfect opportunity for the company to address an important shareholder concern especially if it was not true. And yes there was a second question of the same nature that was also deleted (and unanswered).
The PPS is lower today that it was a year ago when there were ZERO stores. So how do you add 600 stores, CNN profiles, private funding, distribution agreements, positive PR's and wind up with a lower PPS after all that...?
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