At $15/barrell, wouldn't the claim be considered false and misleading? The claim is $10/barrell, not $15.
Now, how about $15/bbl: JBI: A Conservative P2O Valuation Approach
This is an attempt to break the business model on the first 5 processors, and see what the results are.
Assumptions:
O/S: 53,000,000 (Roughly 1.5 million more than current) Oil: $60/barrel (Bear market/Deflation) Production:32,000 barrels (20% downtime) Cost: $15/barrel(claim is under $10) WTI (Should get WTI+$2, blending site should increase margins) Taxes:40% (No tax incentives or credits) PE:100 (Should be very achievable with easily replicated machine and media attention to cheap production, waste to fuel)