Replies to post #144538 on Winning Brands Corporation (WNBD)

[lbdave]

The newer labels are definatly a step up, but I do believe you are right on the product name. I'm affraid too much money has gone into branding already to risk a change at this point. My hopes are that once they have developed a strong presence in the retail market they will begin to branch out to more targeted sectors with different/more appropriate product names.

[Serenity]

I will agree with you. The name of the product does not tell consumers what it does. Lbdave has a point that they have invested so much money already but....given there is no real advertising going on it may not be too late. I will have to think about this idea for a bit. Thanks for sharing it.

:-)

[upper11]

i thought so too when i bought in ....a newb what have no idea what winning colours is but thats where branding comes in ..its to late to change

[Olie77]

product name

ctw, i completely agree on the issue of the name. For a while there i thought the company was starting to emphasize "1000+" vs. "winning colours" which i felt was much more true to the the value prop of the product.

[Dennisb68]

I agree. I think they did a MUCH better job with the Kind laundry products as far as the name and design of the label. WNBD is banking EVERYTHING around Winning Colours but yet when you look at the bottle it give you no idea what the product even does until you read the smaller print and when most people shop they do a quick scan of products available and don't want to take time to read labels.