I was thinking about this over the weekend too. All the big selling products have a catchy shorter name.
Oxi clean is just fun to say. CLR, WD40, goof off, great stuff, spickandspan, ect ect, it goes on and on. I think 1000+ is better than the long generic name that is being used in north America. Why is that that they are using a different name here? Winning Brands Stain Remover is very long and generic.