I rarely post, but I've been holding WNBD for a long time. I have long thought, and this is total opinion, no bashing, that the name of the product, "Winning Colours" is a long stretch away from what it is: a great all purpose cleaner. As far as home improvement market goes, something like "Paint Eater--and gentle to skin, fabric, and your paint brushes" might work better. And then some other catchy name that indicates it destroys stains for a diluted product.
Also I have long thought the design of the bottle looks like something out of the dark ages, that is early to mid-1900's. There is nothing catchy about the brand name or the container, IMO.
I wonder if any others have thought that. Never read it on the board that I recall.