I'm sorry to have to inform you that it's ALL ABOUT BEDERRA - there's no question that the SEC will be investigating the PR's, financials, along with the claim of short interest, which includes how the trading pattern has unfolded during the past year or so.
Have you not read the PR's from the past 6 months or so, and compare them to the recent financials - if you have, you would know that the SEC will be investigating these glaring issues.