look at the website, bunch of posts here from many months back, I know I oposted something about a study the company had paid for, it was pretty in depth and talked about the company's roll out strategy over the course of a couple of years.
Here is the general area post number: I cut a pasted a bunch of stuff from the report, their is a link to grassroots website that did the report, but since it is over 60 days old you will have to contact site admin to get the full report. But I cut and pasted a bunch of it onto this board.