I had no stores (maybe 1) within 100 miles of me here in Northern California to start the year, now i have about a dozen within a 30 mile radius.
The guru is not necessarily working on stores in Cali... He is located in Cali, but deals with chains that have corporate offices all over the states. Also, i doubt he is working with mom and pop stores, thats more Lancasters dept.
This company is ripe for one or two events changing the presence in the USA dramatically IMO... Ive seen many consumer product balloon rapidly in the USA and WNBD is well positioned for the same.
Enjoy your day