NA started the DRTV move. I smell an NA news release soon. Drtv is going to air nation wide. Glad I have my shares before that happens.
Winning Brands CEO, Eric Lehner, explains the context: “We have now received in writing confirmation of our being an approved trading partner with our first major U.S. retailer with national reach. Pending the activation of this relationship, we will commence building an “As Seen on TV” stature for Winning Colours Stain Remover. It is well known that products which are active in the DRTV platform can be particularly successful in traditional retail because of the appeal for consumers of “celebrity” products and the convenience of purchasing them spontaneously in stores. Furthermore, the DRTV format permits advertising cost recovery to make our on-air presence sustainable. The bottom line is that 2010 is year in which Winning Colours Stain Remover will fully engage with the American consumer.”
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