Replies to post #130218 on Winning Brands Corporation (WNBD)

[J-Rhino]

Its possible they did research on the best demographic to market to. Hawthorne is pretty good with stuff like that.

[marketwatcher]

You're not thinking demographically.... most of those channels are on at any given time during a day when you're a stay at home mom or a homemaker. (I speak from experience here.)

You could be cleaning house, doing laundry, taking a nap or whatever and still hear a new commercial for a STAIN REMOVER running in the background.

I don't know about you - but, as a mom, you cannot have too much stain remover in the house - especially if your kids are still young enough for things like diapers and jars of baby food and daily spills and stains.

I think the choice of channels is both cost effective and hitting a huge target audience - who does most of the shopping for a household - MOM DOES. Show her a product to make her life easier and, if it's readily available (come on NA), she'll remember to pick some up next time she's out shopping.

All IMHO

[just_an_ant]

Looks to me they are targeting the "stay at home moms"

I don't mean to classify or group people, but it seems they are going after the "moms". They ones who in that recent survey I posted are frustrated with carpet stain cleaning and kid messes.

Based on that survey, that looks like a good target audience for some initial feedback. Either gives survey weight and "yes" mom's are tired of dealing with those stains and messes, or can change up a bit and go in another direction (more manly oil/grease/grime type cleanup)

I thought the channels for a start are good mom/family stations.

I'd have to go back and look, but I thought I remember seeing carpet, wedding dress, etc. in some earlier feedback from Eric while he was in LA.

[I M Foe Deep]

I only very seldom watch Discovery Health and don't even bother to check any of the other stations. However, this is a pretty broad range of stations -- some that I believe (please correct me if I'm wrong) get moderately good ratings -- that should reach a lot of people.

I noticed that we are airing on "Planet Green", which is probably a smart audience to target for WC, given that it's a "green" product (you could probably throw "Fine Living" and the two "Discovery" channels into that category of audience as well).

[dirtydave]

Look at them again..there is a reason why they have picked those particular channels...I had to look a couple of times myself...Hawthorne knows what they are doing...things will be tweaked over time...we haven't even started yet....I can see why you posted that though...but then I started to look at the "Targeted" viewing audience....