Looks to me they are targeting the "stay at home moms"
I don't mean to classify or group people, but it seems they are going after the "moms". They ones who in that recent survey I posted are frustrated with carpet stain cleaning and kid messes.
Based on that survey, that looks like a good target audience for some initial feedback. Either gives survey weight and "yes" mom's are tired of dealing with those stains and messes, or can change up a bit and go in another direction (more manly oil/grease/grime type cleanup)
I thought the channels for a start are good mom/family stations.
I'd have to go back and look, but I thought I remember seeing carpet, wedding dress, etc. in some earlier feedback from Eric while he was in LA.
Do your own due diligence; factors and conditions can change daily
