Did those OTHER companies that you are referring to ALREADY have products on the shelves in nearly 5,000 stores including national retailers when they launched their DRTV campaign?? I dont think so...
Did you get back in yet?
Posted by: Dennisb68 Date: Friday, January 08, 2010 10:02:05 AM In reply to: None Post # of 127817
I'm out but will be back on a dip. Good luck to all.
"And the appeal of Winning Colors to national retailers will be dramatically impacted by the arrival of our Direct Response television campaign because major national retailers know that infomercials are a powerful way of making products into celebrities. The nature of an infomercial which is a compound word, it's a conjunction of two words - information and commercial. Infomercials are appealing to us because they have factual content but they are also entertaining. And this approach to advertising is particularly effective these days - major retailers know that - so they are highly responsive to overtures from firms who show they have the savvy to A. recognize it B organize it and C. Implement it. So, my answer to you is that the strategic move by us to commence a DRTV as a strategy in 2010 is really going to enliven and foster positive orientations to our presentations with major retailers we are speaking with currently."