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J-Rhino

05/10/10 12:56 PM

#128951 RE: Dennisb68 #128950

3M did 27B last year, bud.
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J-Rhino

05/10/10 12:58 PM

#128953 RE: Dennisb68 #128950

Most companies don't get their product into 4900 stores either, DENNISB68.
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ChargnBull

05/10/10 1:02 PM

#128955 RE: Dennisb68 #128950

Did those OTHER companies that you are referring to ALREADY have products on the shelves in nearly 5,000 stores including national retailers when they launched their DRTV campaign?? I dont think so...

Did you get back in yet?

Posted by: Dennisb68 Date: Friday, January 08, 2010 10:02:05 AM
In reply to: None Post # of 127817

I'm out but will be back on a dip. Good luck to all.

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solarflux2

05/10/10 1:58 PM

#128971 RE: Dennisb68 #128950

To quote Eric from the CC:

"And the appeal of Winning Colors to national retailers will be dramatically impacted by the arrival of our Direct Response television campaign because major national retailers know that infomercials are a powerful way of making products into celebrities. The nature of an infomercial which is a compound word, it's a conjunction of two words - information and commercial. Infomercials are appealing to us because they have factual content but they are also entertaining. And this approach to advertising is particularly effective these days - major retailers know that - so they are highly responsive to overtures from firms who show they have the savvy to A. recognize it B organize it and C. Implement it. So, my answer to you is that the strategic move by us to commence a DRTV as a strategy in 2010 is really going to enliven and foster positive orientations to our presentations with major retailers we are speaking with currently."