"And the appeal of Winning Colors to national retailers will be dramatically impacted by the arrival of our Direct Response television campaign because major national retailers know that infomercials are a powerful way of making products into celebrities. The nature of an infomercial which is a compound word, it's a conjunction of two words - information and commercial. Infomercials are appealing to us because they have factual content but they are also entertaining. And this approach to advertising is particularly effective these days - major retailers know that - so they are highly responsive to overtures from firms who show they have the savvy to A. recognize it B organize it and C. Implement it. So, my answer to you is that the strategic move by us to commence a DRTV as a strategy in 2010 is really going to enliven and foster positive orientations to our presentations with major retailers we are speaking with currently."
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