moneymade, nobody is questioning the effectiveness of mop's product. that is not the problem. their problem is leadership, management and marketing. they do not know how to market themselves effectively it seems in any capacity. i could have the best service, product, technology in the world, but if i don't know how to go about getting it out in the awareness of the larger public, it's all irrlevant. mops will probably squander this opportunity like any other opp they have had in the past imo. they don't know how to execute an effective marketing or networking campaign to get the stuff in hands of those who can make the difference for them. that is the story of lots of great ideas out there that fall to the wasteside because the proprietors know not how to sell themselves. upon the realization of how huge this spill was, mop's ceo should have been on-the-scene getting into as many faces and ears as possible and handing out bottles of the product for free to whomever could get close enough to try the product out and spread the word about it. this spill is too big for a company like this not to force their way into being a part of the solution. all imho