A few questions for you ryan. When is the last time we had an uptick? With the market cap we have now (assuming 11 billion outstanding), how high could this possibly go anytime soon? As several others have already pointed out, with the product not taking off in over a year, is it possible the category is not as large as Weber/we thought? Product works, I have it in my fridge, yet I have only had 2 cans because I am almost never in a situation where I want to get sleepy (I guess it would be good if you're a lazy parent and want your kids to think they're getting caffeine and meanwhile they start falling asleep left and right).... Regardless of how hard management is working, there have been very limited results. What this tells me is not a lack of spirit, but rather a complete lack of understanding on how to run a business, no matter what industry. How is this going to change? Most importantly from my perspective, and hopefully for yours (as you are apparently a "long" on this stock), how are you going to be assured that even if this ever did become established, you would own the product. Right now it is not owned by you, but rather by Daisy Ramirez. I heard Weber's laughable excuse as to why (probably the single largest impact on my selling off of my position). I would suggest that you pressure Weber/management to transfer all ownership of the products to BBDA... Weber's excuse did not hold any legal water...