I guess when I actually felt there was no forward progress being made. And, no I don't mean when people here don't think there is forward progress, I mean when I don't think there is any forward progress left.
People here are always confused by me and label me a "pumper". Well here is my thinking:
Everyone I have talked to that has had the product likes it. I have talked to everyone from customers, to store owners, to distributors. I know the winter was a hard time to get onto shelves. Yet, BBDA was moving forward with doing the counter coolers and working with distributors to get into smaller stores that didn't have the big contracts with the Coke/Pepsi's of the world. I think now that we are in the beginning of Spring/Summer, I would expect to see it showing up on more and more shelves. I talked to lots of people from the Piggly Wiggly chain, and they all seem excited to start stocking it once a distributor can get lined up for their areas. I am still awaiting results from the meeting in the NE and I have a feeling BW is taking everyone's advice and waiting till the ink dries before saying a word about it.
And as much as everyone hates Nascar, I think that having some sort of marketing that the distributors/stores can get involved in is very helpful. They always say there are more deals signed on the golf course than in a meeting room. I think this is a great avenue to work them. And as long as Dillon can keep improving and they can keep the cost down for running the races I see it as a viable marketing idea for the company. It is different, but if we showed up in a rap video like one of our competitors I would be the first to start dumping shares because I wouldn't want to be associated with that.
People don't realize that NO one will stock this on a shelf hardly if they have never had a customer ask about it. We have more influence than people realize if we get out into our own local markets and shoot a few e-mails off and make a couple request inquiring about it. I have had MULTIPLE people ask me for the company's contact information after I inquired about it. That is how shelves get filled from a start up company. They don't just take a chance and start stocking it in hopes the customers will want it. But, maybe that is asking too much for people here to actually want to help their investments.
So, all in all I do see the company moving forward. I see lots of potential here. And I know stocks go down, I am one of those kind of peoples that buys on the way down so that all it takes is a tiny bump and I am back in the green. Some people here bought in back in the Carnes days and are mad because of where it is now. But, they have a real company with a real product that is trying to make it work. All Carnes did was lie and pump the heck out of it, which left nothing but bag holders who are now all upset about the bags they are holding. Well average down, kick yourself, learn from your mistakes, and let's make some money!
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