I would agree Danny. It has turned out to be a long term play. Much longer than many of us had wanted, including myself. I dont think SM is any more relevant to this stock. The stock is on its own now, with promotion doing hardly any thing any further. The company has to show profits, good sales numbers, some retails deals if possible, and ofcourse few more product plans. I know it feels better if some one comes and says - hey this stock is a super hit bunny, but it just doesnt help in the long term. At 20s or 30s, and with a hold period of 8-10 months, I can easily see this going 5-6x. But again, assuming the plans to implemented successfully, and the markets accepts this product.