Just catching up on posts here - and... WOW, I couldn't agree more with what you're saying NOB. This is unquestionably a... shocking? too strong of a word? OK... surprising? turn of events... Lifelock has revs of HUNDREDS OF MILLIONS OF DOLLARS ANNUALLY and they're now associating themselves with the exact same brand (The Apprentice) Guard Dog has been cutting it's teeth on with Kendra Todd. This is HOLY S%@T stuff, imo. Really interesting - and no matter how one looks at it, it elevates the brand of Guard Dog immediately (as well as the whole industry).
Can't wait to see GRDO's next steps - and LL's for that matter...